21 Dec, 2021
Serum Institute of India’s leader Adar Poonawalla has picked up a 20% stake in Wakau Interactive Pvt Ltd, a subsidiary of JetSynthesys Pvt Ltd, a new-age virtual content material and era corporate.
The community-driven social media platform Wakau gives a singular aggregate of mobile-first display revel in and quick video content material within the leisure and model domain names with an related video-commerce part.
Poonawalla joins veteran Bollywood actor Amitabh Bachchan as Wakau’s investor.
Pune-based Indian gaming company JetSynthesys, a part of the various JetLine Workforce of Firms, counts the circle of relatives places of work of Poonawalla and Infosys co-founder Kris Gopalakrishnan, promoters of entities corresponding to engineering corporate Thermax, various producer Triveni Workforce, and the DSP Workforce. as its traders.
“New content material codecs like quick leisure and model movies are gaining extensive scale recognition and Wakau, leveraging its complex AI founded tech stack has made it really easy, ingenious, a laugh and protected for customers with its top ranges of personalization. I’d love to congratulate the staff at the AI award and am extremely joyful to enroll in this juggernaut of chances with Wakau because it units off on its subsequent section of expansion,” stated Adar Poonawalla, Leader Government Officer of the Serum Institute of India.
Lately, Wakau claims to have greater than 5 lakh day-to-day person engagement occasions with personalization and top regional focal point on content material curation. On its platform, it has greater than 4 lakh curated user-generated movies, a music library that includes over 10,000 curated regional and major media songs for brief video together with 25,000 plus named birthday songs for customized greeting creations.
The platform’s choices can serve a million plus customers similtaneously, sees 5000+ day-to-day video uploads, and is scalable very easily, all due to the awesome tech stack it’s been constructed on, the company stated.
Spanning 3 key verticals – gaming, virtual leisure, and interest-based social network platforms, JetSynthesys leverages complex functions in Synthetic Intelligence, Gadget Studying, blockchain and AR/VR to leverage the virtual ecosystem of India.
The virtual content material company used to be the earliest entrant in India’s e-sports trade, having had a 50% founding stake in India’s greatest esports corporate, Nodwin Gaming. As well as, JetSynthesys just lately obtained Chennai-based Skyesports to shape Jet Skyesports to construct esports on the grass-root degree. JetSynthesys additionally owns 100% of India’s greatest cricket simulation video games like Actual Cricket and Sachin Saga, enticing over 100 million players international.
“We created Wakau with one function, to entertain customers and advertise creativity. It empowers the writer network with each distribution and monetization of content material thru new-age mechanisms like NFTs. Quick video sharing social media platforms had been seeing nice traction from customers for the reason that remaining couple of years,” stated Rajan Navani, Vice Chairman & Managing Director, JetSynthesys.